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Publish Date: 2024-12-17

Key Takeaways:

1. The airline business has experienced a remarkable resurgence, with Hong Kong regaining its status as the International Aviation Hub and serving as a key driver of recovery and growth in the region.
    
2. The opening of the third runway expands capacity and stimulates travel demand, enabling Hong Kong-based airlines to leverage the growth opportunities created by this new infrastructure.
    
3. Amid rapid business expansion, HR plays a pivotal role in attracting, developing and engaging a skilled workforce to achieve organisational goals. To address these challenges effectively, the following focus areas are critical:

• Attraction – Clearly articulate the company’s Employer Brand to attract the right talent who align with its values and culture. 
• Development – Invest in a robust talent pipeline to ensure key employees are equipped to grow with the airline and advance their careers.
• Engagement – Actively listen to employee feedback and implement meaningful initiatives to foster a vibrant, agile, and people-centric culture. Celebrate and recognise teams and individuals achievements at every opportunity to cultivate a culture of meritocracy, driving sustained business growth.